Job Description

Job Description

Job Description

STATEMENT OF PURPOSE (Job Summary):

The Creative & Digital Marketing Manager is responsible for leading and executing the company’s online revenue‑driven marketing strategy. This role oversees all paid digital advertising, content development, creative design, and engagement efforts across multiple brands and industries.

The CDM Manager will drive performance through Google Ads, Meta Ads, Pinterest Ads, SEO‑optimized content, email marketing, and social media engagement , ensuring all channels are optimized for online sales growth and measurable ROI.

This position combines creative leadership with data‑driven strategic management , guiding the Creative Team and ensuring brand consistency while developing high‑impact digital campaigns that expand audience reach, generate qualified leads, and increase ecommerce sales.

SKILLS/QUALIFICATIONS:

• 3+ years of experience in digital marketing with a focus on paid advertising, online sales, and performance optimization.
• Expertise with Google Ads, Meta Ads Manager, Google Analytics 4, Google Tag Manager, and Pinterest Ads. Certifications preferred.
• Strong understanding of SEO principles, keyword strategy, and content optimization.
• Experience managing email marketing platforms (Mailchimp, Klaviyo, Constant Contact, etc.) including segmentation, automation, and performance reporting.
• Proven ability to manage and optimize digital ad budgets to achieve ROAS, CPA, and revenue targets.
• Strong creative skills with proficiency in graphic design tools (Adobe Creative Suite, Canva, etc.).
• Demonstrated ability to lead creative production teams (designers, content creators, videographers).
• Analytical thinker with strong problem-solving skills and the ability to leverage data to influence decisions.
• Excellent project management skills with the ability to manage multiple deadlines.
• Experience negotiating and managing media placements and external vendors.
• Strong time management, collaboration, and communication skills.
• Commitment to compliance with company policies and applicable laws.

DUTIES AND RESPONSIBILITIES:

• Develop and execute a cohesive digital marketing strategy to increase online sales, brand visibility, and customer acquisition.
• Manage and optimize paid advertising campaigns across Google Search, Display, Shopping, YouTube, Meta (Facebook/Instagram), Pinterest, and other performance channels.
• Plan and execute ecommerce‑focused campaigns with measurable goals tied to sales growth, ROAS, and conversion rate improvement.
• Oversee all tracking and analytics including GA4, UTM tracking, pixels, conversion events, and tag management for accuracy in performance reporting.
• Lead the creative development process and ensure all digital assets (graphics, ads, landing pages, videos, social content) reflect brand identity and support campaign objectives.
• Manage company websites in coordination with paid media needs, ensuring SEO best practices and CRO (conversion rate optimization) strategies are implemented.
• Plan, create, and deploy email marketing campaigns including newsletters, promotional blasts, drip sequences, automation flows, and performance analysis.
• Develop engaging content for social media platforms and oversee community engagement to grow organic reach and brand loyalty.
• Produce and deliver monthly performance reports on paid media, SEO metrics, email marketing, and social engagement.
• Stay current with emerging digital marketing tools, trends, and best practices to keep campaigns competitive.
• Mentor and support Creative Team members to promote a collaborative, innovative work environment.
• Other duties as assigned.

WORK ENVIRONMENT:

This job operates in a temperature-controlled office environment. Casual dress attire. This role routinely uses standard office equipment such as computers, phones, photocopiers, fax machines, camera/video props and equipment.

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